📋
Begin your checklist
Your purchase confidence score will appear here as you check items
Purchase Confidence
Not Evaluated
0 of 0 criteria checked
Minimum 1,000+ Monthly Organic Visits
Verified via real GA data or Spamzilla traffic estimate
HIGH
Traffic Source is Organic — Not Bots or Redirects
Check keyword origin and traffic channels carefully
HIGH
Stable or Growing Traffic Trend Over 12 Months
Sudden drops may signal Google penalties or manual actions
MED
Geographic Traffic Matches Your Target Market
US/UK/AU preferred — verify via SimilarWeb or GA export
MED
No Suspicious Seasonal Traffic Spikes
Holiday-only traffic has lower sustained long-term value
LOW
🛡️
Spam Score & Domain Quality
▾
Spam Score Under 30% (Ideally Under 15%)
Higher scores = risky backlink profile — filter in Spamzilla
HIGH
Moz DA ≥ 20 and Ahrefs DR ≥ 15
Minimum authority threshold for meaningful SEO value
HIGH
Domain Age 3+ Years (5+ Ideal)
Older domains carry greater historical trust with search engines
MED
.com TLD (or .org / .net for Authority)
Avoid unusual TLDs unless a specific use case applies
MED
Domain Name is 6–15 Characters
Brandable length — memorable, typeable, and commercially viable
LOW
🔗
Backlink Profile Analysis
▾
Diverse Referring Domains (20+ Unique RDs)
Multiple unique domains linking — not all from one source
HIGH
Natural Anchor Text Distribution
Mix of branded, generic, and keywords — no exact-match dominance
HIGH
No PBN (Private Blog Network) Links Detected
Manually scan for footprint patterns in Ahrefs / Majestic
HIGH
No Sudden Backlink Spikes in History
Organic, gradual link growth — spikes signal manipulation
MED
Links from Topically Relevant Websites
Same-niche links carry higher SEO weight and relevance
MED
Cross-Verified with Ahrefs and Majestic
Never rely on a single tool — validate across multiple platforms
LOW
📜
Content & History Check
▾
Wayback Machine Content Reviewed
Previous site content is clean and niche-consistent
HIGH
No Prior Spam, Adult or Pharma Usage
Check all historical snapshots — red-flag content leaves lasting penalties
HIGH
No Google Manual Action or Penalty History
Use Google Search Console or penalty trackers post-acquisition
MED
No Trademark Conflicts Found
Search USPTO and EUIPO — brand conflicts = serious legal risk
MED
Domain Not Previously Deindexed
Search "site:domain.com" in Google — zero results is a red flag
LOW
Domain Not Blacklisted (Spamhaus / SBL Check)
Run through Spamhaus, MXToolBox, and Talos Intelligence
MED
DNS Records Are Clean
No leftover malicious MX, A, or TXT records from previous owner
MED
Not Flagged on Google Safe Browsing
Check via Google Transparency Report for malware / phishing flags
MED
Registrar Supports Standard EPP Transfer
Avoid locked or proprietary registrars that complicate transfers
LOW
💰
Financial & ROI Analysis
▾
ROI Calculated — Traffic × CPC Break-even
Bid must cover cost within 12 months based on monthly traffic value
HIGH
Comparable Auction Sale Prices Researched
Check NameBio or GoDaddy auctions for similar domain history
MED
Hard Maximum Bid Set — No Emotion Bidding
Fixed ROI-based limit — never deviate due to auction fever
MED
Development and Hosting Costs Factored In
Total = auction + renewal + dev + hosting + marketing
LOW
Full Analysis Done 2–3 Days Before Auction End
Final bid prepared 2–4 hours before auction close
MED
Auction Sniping Strategy in Place
Late bidding prevents price inflation — use snipe tools or manual timing
MED
2–3 Backup Domain Options Identified
Alternatives ready in case primary target exceeds budget
LOW
Multi-Platform Monitoring Active
Monitor GoDaddy, NameJet, and Dynadot simultaneously
LOW
✅
Post-Acquisition Checklist
▾
Transfer Confirmed and DNS Propagated
Verify full ownership and DNS within 24–48 hour window
MED
Baseline Metrics Documented at Day 0
Screenshot rankings, traffic, and backlinks for tracking comparison
MED
Google Search Console Property Verified
Add and verify immediately — catch manual actions early
LOW
30 / 60 / 90 Day Development Plan Set
Define plan — affiliate, AdSense, flip, or full site build
LOW
Recommended Tools
🧰 Full Stack Domain Hunter Toolkit